Taking a Closer Look

ServiceTraction is an accredited user of CMAT™ Healthcheck, the world’s best-known and most powerful diagnostic and benchmarking tool for Customer Relationship Management.

The CMAT™ Healthcheck Assessment helps us provide clients with a benchmarked assessment of their customer management capabilities across the CMAT™ model, as well as a clear understanding of the level of customer-centricity in their organisation.

An independent and rigorous study carried out by a leading UK Business School shows stunning correlations between organisations’ CMAT™ scores and a number of key financial measures. These indicate that the way an organisation manages its customers is likely to be a key factor in determining the future financial performance of the organisation.

The benchmark database is the largest evidence-based, empirical study of CRM in the world with over 800 assessments from around 700 organisations across five continents giving more than a quarter of a million data points of comparison.